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Awards:
Southern California Development Forum Design Awards 2009
Interior Design Magazine Best of the Year Awards 2009 "Budget" Category Winner
POLLACK architecture was retained by REEF, a subsidiary of VF Corporation, for the renovation of their 60,000 sf world headquarters in Carlsbad, CA.
POLLACK's relationship with VF Corporation is founded on the success of projects such as The North Face corporate headquarters in San Leandro and showroom in New York, and the corporate headquarters for Jansport in San Leandro.
REEF, one of the top active lifestyle brands in the world, is the world's leader in authentic, surf-inspired footwear, and has been since 1984. Their sandals and closed-toe footwear have made great strides, appealing to the entire active lifestyle market, from surfers and skaters to snowboarders and wakeboarders and others who enjoy the active lifestyle all over the world.
The design centered on the lifestyle of its inhabitants, offering an experience that is at once dynamic and inspiring while offering efficient and flexible workspace. The design afforded an overall sense of the lifestyle brand’s culture at the main entry – complete with a driftwood “shack” housing showrooms and product display areas and a crashing wave overhead. The showrooms give way to a flexible workspace for the design and marketing staff ringed with support functions and amenities. AND, of course the offices would not be complete without the Board and Wetsuit drying rooms allowing the staff to “hang ten” during lunch.
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